JOIN OUR DIGITAL

SOCIAL MEDIA ANALYTICS BOOTCAMP

NEXT: April 27-28, 2021

OUR CLIENTS AND PARTNERS

Date:

April 27-28, 2021

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Time:

9:00 – 1.30 PM (CET)

REGISTER NOW

KEY TAKEAWAYS

Complete toolset for building a social media analytics team

Advanced methodology for transforming social media data into business performance

A 45-minute individual consulting session with our experts for every participant

D-Tag Bootcamper Certificate to share on LinkedIn

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Full analytic workflow description

Example report(s) – product report, market overview, competitive analysis

ARE YOU PLANNING TO BUILD YOUR OWN SOCIAL MEDIA ANALYTICS TEAM?

„ D-Tag showed us how Social Media Analysis can help to better understand our customer’s hidden motivations and needs to drive our product development on the right path. By understanding more of what our clients need, we are now more prepared, and demand driven in our communication as well”.

Károly Poór

General Manager & Co-Founder, SDSYS Zrt.

„ D-TAG helped us find to where the conversations were taking place online related to the products we want to sell. We found new channels for distribution of our premium F&B products that we did not know existed, as well as in what European countries there was more traffic of mentions related to our different product categories”

Graciela Rodrigues Owner

Gomorofi Holdings

“We added D-Tag’s services into our own consulting portfolio. They have an exceptional algorithm to deliver market value to our clients, who are looking for new markets and would like to launch new products internationally. “

Imre Váradi

CEO, Vital Management Kft.

„D-Tag is an International team of skilled experts with experience across numerous data analytics sectors, providing timely analysis to uncover and understand hidden truths in a big data, social world, enabling organizations to successfully critical drive goals and objectives through fact, not assumption.”

Anthony Russillo

Principal, MadKat CG

“Social Listening can be a valuable source of information throughout the entire lifecycle “

Christian Kusmitsch

Founder & CEO, Mindset Technologies

OUR „COVID-PROOF” ONLINE SOCIAL MEDIA ANALYTICS BOOTCAMP ON APRIL 27-28, 2021.

DAY 1 – APRIL 27.

Lesson 1 – Introduction to Social Media Analytics

Part 1 – 09:00 – 9:50

  • Social Intelligence – What is it, and what it CAN and CANNOT do for your company?
  • Listen, Measure, Learn — returns on investment
  • Choosing the RIGHT performance indicators (KPIs)

Break

Lesson 2 – Building a Social Analytic Plan (and team)

Part 1 – 11:00 – 11:50

  • Why set up an SMA team?
  • Tasks of teams, roles of members — competencies for success
  • Expectations from Leadership — managing and exceeding them

Break

Part 2 – 12:00 – 13:30

  • Tools to use — from simple and free to complex and far-reaching
  • AND/OR/NOT — brief primer on Boolean logic
  • Case studies — practical implementations of analytics
  • Practice/joint activity

DAY 2 – APRIL 28.

Lesson 3 – Elements of Social Listening

Part 1 – 09:00 – 09:50

  • Identifying business questions — and defining an approach to their answers in social content
  • Definition vs. Discovery — pre-determined categories vs. machine-generated insight extraction from data
  • Entities — tracking brands, companies, objects in social data, answering the ’what’/’where’ questions
  • Key Messages and defined Topics — concepts, product and/or company attributes, getting to the ‘why’ and ‘how’
  • The importance of longitudinal data — tracking and measuring changes over time

Break

Part 2 – 10:00 – 10:50

  • Discovered Themes — surfacing the voice of the customer by tracking ‘what else’ is said about brands and topics, addressing the ‘unknown unknowns’
  • The Role of the Grammarian — designing, testing and implementing effective queries and definitions for social content
  • Practice/joint activity

 

Lesson 4 – What to Measure – and What it Means

Part 1 – 11:00 – 11:50

  • Properties of Social Media Channels — similarities and differences between Tweets, Posts, Comments and Articles
  • Sentiment Measurement and Sentiment Drivers — is social content good, bad or indifferent?
  • Audience and influencer data — ‘who’ is doing the talking, ‘who’ is doing the listening
  • Key Performance Indicators — should I care? If so, how much?

Break

Part 2 – 12:00 – 12:50

  • So what? Drawing conclusions and condensing social media metrics into insights.
  • Now what? Formulating recommendations and advice based on feedback from the customer and the brand/product ecosystem. The customer is ALWAYS right
  • Practice/joint activity

Break

  • Simulation game

WANT TO KNOW MORE ABOUT HOW TO SUPPORT
YOUR BUSINESS WITH SOCIAL MEDIA DATA?

SPEAKERS

Juan Daniel Gonçalves

PRODUCT & PARTNERSHIPS DIRECTOR

  • Deep understanding of existing Social Listening solutions in the market
  • Experienced in Natural Language Processing and Boolean-logic query writing
  • Deep understanding of technical text analytics terminology and processes
  • Experience creating online consumer conversations analytics reports across various industries
  • Fluent in English, Spanish, Portuguese, and French

Csaba Dancshazy

SOCIAL MEDIA ANALYST and SENIOR CONSULTANT

  • Predictive modeling of consumer behavior
  • Direct and indirect consumer engagement
  • Discovering and exploiting new avenues of inquiry
  • Multicultural and cross-functional experience
  • Platform Development Team Leader/Product Owner for several SMA project
  • Trainer of analyst teams and market research managers in using social data and generating actionable insights
  • 13+ years of SMA experience, 7 years at Microsoft (Senior Market Research Manager, 6 years at Cymfony/Kantar Media)
  • Harvard University Graduate

Eitan Livne

INTELLIGENCE AND LINGUISTIC CONSULTANT

  • Intelligence expert and instructor with more than 20 years of experience working across public and private sectors in various countries.
  • Open-source intelligence professional with special expertise in social media
  • Extensive experience working in and with tech companies, governments, and the media
  • Experience managing large-scale projects involving international teams and big budgets
  • Fluent in Arabic (MSA and several colloquial dialects), Hebrew and English

BOOTCAMP CLIENTS

BOOK A MEETING
WITH OUR EXPERTS

And learn how to read between the lines of online consumer conversations.

Just drop us a line and we’ll get right back to you.
E-mail: social@d-tag.com
Telephone: (+1) 202 870 7515

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